Honda Christmas Commercial- Jill Wilson

http://www.youtube.com/watch?v=Na2Paed8k8M

This recent Honda commercial was made on November 25, 2008. It really caught my attention because it wasn't your typical "pushy" car commerical which is very common because of the economy right now. This commercial was very "soft sell" in my opinion. I didn't really see much "hard sell" in this commerical, but if I really had to look closely for some, I would say that when the commercial states, "For great leases and low financing, depend on your Honda dealer. Go to shop Honda.com for details," it could possibly be taken as "hard sell." This is because someone may feel like they are telling us for great leases and low financing, we should purchase a vehicle from Honda only. There was way more "soft sell" in this ad, and that is what I really liked about it. The music they chose makes you feel at ease, and just the fact that this family is donating food to charity, makes you feel "cozy" inside, and gets you in the holiday spirit. Also, the fact that the Dad and the son are doing this together during Christmas, it can relate to one's personal memorable moments similar to these spent with a parent on Christmas. At the end when they are advertising, they say "Happy Honda Days," which softly incorporates Christmas into their brand name. As well as using a little wrapped present as the icon for Honda.com. I feel the ad tries to make us feel calm and happy for the holiday season. It wants us to feel comfortable and trusting of the Honda dealerships.

This beautiful BMW Z3 Roadster replaces James Bond's Aston Martin used earlier in the same film. The car is a certain eye catcher and serves well a new addition to the Bond car family. This car has two scenes, on of which it is introduced as his new ride by a man named 'Q' who serves as James Bond's gadget provider. The scene takes place in MI-6 in Q's lab. The other scene is a short one that show Bond and his companion driving through the Bahamas. The integration is substantial in that it replaced a Bond favorite, the Aston Martin, a much used brand in previous Bond films with the new BMW.

My belief is that this BMW was placed in this film simply to show off and launch BMW's Roadster internationally. People love James Bond. He has a calm, suave attitude but can turn around a kill a couple men and still get the girl. James Bond is an icon of perfection that people want to see. His new missions, his new gadgets, his new girls, and his new cars. James Bond goes way back through the Bond franchise only becoming better and greater and a bigger success with each new film.

I don't believe that this product integration detracts anything from my pleasure of watching the film. People watch the Bond movies almost to see this type of integration. By using this BMW in the film it really sets the scene in that you get this idea that because Bond has this vehicle, he can do anything. For the scene with him actually driving it, it fits perfectly into the tropical background that he is driving through. The product integration of this BMW Z3 Roadster makes the film a little flashier, more realistic, and sets a new bar for how far Bond can go.

back on topps

http://www.youtube.com/watch?v=MefuefSuWtU

Nissan, Spring and Apple to the Rescue

I remember when Heroes was actually good, but the worse thing about the show has always been they're blatant, albeit funny integration of products. Here are still shots of the Nissan Versa drawn into a comic book featured in the show.
In this episode Hiro and Ando are at the airport car rental place and decide to get a Nissan Versa. Later in this episode (or season, I can't seem to remember), there is a major explosion of some sort and Hiro and Ando make it out safe only to walk up the car and say "Well, at least the Nissan Versa is okay." There are other product placement techniques used throughout the show. For example, a recent episode found a character stranded in the dessert in Africa where a native found him. Matt Parkman an American, tries to use his cell phone to dial out but is unsuccessful, to which the native replies, "Shoulda gone with Sprint."

Heroes is a hit show, so it's appropriate that these companies would want their products integrated. Likely these products sponsor the show largely, as you see Nissan cars throughout the show. The integration of the products is sometimes jarring, yet at times it is funny, as you can see from the scenes I described above.

back on topps

During the webisodes of back on topps it was always brought to you by skype. Skype is a internet phone service that lets you talk to people online will using a web cam.
Through out the entire series the sklar bro's use skype for either talking to each other or talking to pro athletes such as Greg Oden or Julio franko, who they did about 5 episodes about

They even reference mobi tv on their phones, during a couple of episodes, it sounded alot like the 30 rock youtube clip.

Before i ever watched this web series i new the sklar bro's through espn, and for the fact that they guest host the JIM ROME SHOW which is amazing and has serious product integration, really just listen his sponser plugs are sometimes ridiculous, but the web series is all about integration with skype, topps (card company for those who may read but not no), and for the shamless plugs that are sponser drivin. Good show, good itergation.

Pottery Barn

In this episode Pottery Barn is worked into the script and the characters on the show are actually talking about it and shopping there. The intergration is fairly obvious becuase of how many times each character says Pottery Barn. During the time that this episode came out Friends was a very popular show so to have the characters shopping at and taking about Pottery Barn was a positive thing for the store because it was a different way of advertisement. All the characters on Friends are attractive and young, so shopping at Pottery Barn had to be a good thing. The way they input Pottery Barn into the script was a good idea, but I think it was a bit over done and that they could have done a better job at making a little bit more realistic.

Gatorade!

By. Sarah Crowe

1. This classic Gatorade commercial embodies several aspects that can be described as “hard sell.” Often times advertisers want viewers to know about their product by stuffing factual details into their commercial. In the “Gatorade” commercial, a brief history of how the drink originated is given. According to the commercial, “Gatorade” was the answer to a dehydration problem during a University of Florida football game back in 1965. However, besides the facts, the commercial also tells users why they may consider purchasing this drink. The commercial does not specifically tell us to “buy Gatorade.” Rather, we should look at the world-class athletes such as Michael Jordan, Peyton Manning, and Dwyane Wade who have used Gatorade and see what it has done for them. By just using pro athletes and their talents, Gatorade claims that you can have this talent too, by asking the simple question, “Is it in you?”

2. Besides having aspects that can be described as those of “hard sell,” the Gatorade commercial also describes aspects that are “soft sell.” Soft sell strategies often aim towards the youth, using methods that can be described as “cool.” So what about this commercial make Gatorade “cool?” Well, the fact that MICHAEL JORDAN drinks Gatorade is all that needs to be said! To many youth, seeing professional athletes, many whom are their idols, drinking a beverage that their hero drinks too is enough for them to beg mom and dad to go to the grocery store.

3. Regardless of the methods of “hard sell” and “soft sell,” the Gatorade commercial certainly does reach out to the youth. By drinking Gatorade, you’re going to feel cool. You’re going to feel like a pro athlete. You may even perform at your next basketball game like one. If anything, you will most likely feel more athletic. Getting to that point of no energy and drinking this electrolyte filled drink is going to make you feel sporty, and to many, this feels attractive. Having that “it” body is what they believe to be attractive. And Gatorade may help get you there… After you do the athletic part.