Advertisement: Morrie's Wigs

There are characteristics of this ad that are hard sell. The man claims, "Morrie's wigs DON'T come off, even underwater" as he jumps into a swimming pool with a wig on. He also claims, while standing outside in "extreme" wind, that Morrie's wigs do not even come off in hurricane winds. These are hard sell methods because they are portraying the product as the best or with really amazing qualities that other wigs probably do not have.

The commercial does utilize soft sell by associating the product with "any budget". It claims the wigs are affordable for anybody.

Maybe Morrie's Wigs did not do too great of a job but I believe they attempted to appeal to an audience desiring to feel more attractive. When persuading the audience that the wigs won't fly off at the wrong time or in hurricane winds, the man has his arm around several different women. The first time it just is just woman. The second time he has a young girl in each arm! They are seemingly saying, "If you wear Morrie's wigs, you'll get all of the ladies."