This ad can be seen as a "hard sell" because it is "in your face" which I believe is a characteristic of a hard sell.Some people could find this ad irritating, like the stain. It also has bold print at the end that can be seen as a characteristic of this.Also, we have a chance to"get famous" by going to mytalkingstain.com that instantly grabs our attention. Although this message isn't very subtle, it has a soft sell characteristic.The situation itself, most people can familiarize with first impressions and also a job interview. This is ad is successful in appeals to those of is that have a need to feel secure, attractive, and successful. The tide to go stick offers all of these apparently. This ad does hit home for most of us I'd say.