Extra Credit BLog: Rachel Cicardo

This TV Ad is trying to sell Bud Light beer by using movie star, Will Ferrell. This is "hard sell" because it is using one of the funniest, well-known actors to explain why we should drink Bud Light. He uses comic charm to convince us that it is the best. He even says that it would make a great Valentine's Day gift. He also says that all he drinks is one, just one is all he needs. Maybe if you drink Bud Light also, you will be as funny and witty as Will Ferrell.

The ad also has "soft sell" characteristics. Bud Light is an established name brand that is well-known with stable users. People who drink Bud Light will continue to drink it, and people who do not like it may or may not switch to Bud Light depending on how much they were really affected by the commercial. It is also "soft sell" because there is urgency in using the product. No one HAS to have the product immediately due to health or other important reasons.

This commercial does appeal to non-product related needs. It focuses more on Will Ferrell and the movie, Semi-Pro. I think the ad focuses more on promoting the film and the humor of the actor than it does the product. But it also wants the product to help the consumer to have the desire to be funny and the center of attention.