Thursday, December 11, 2008

Wednesday, December 10, 2008

Extra Credit BLog: Rachel Cicardo




This TV Ad is trying to sell Bud Light beer by using movie star, Will Ferrell. This is "hard sell" because it is using one of the funniest, well-known actors to explain why we should drink Bud Light. He uses comic charm to convince us that it is the best. He even says that it would make a great Valentine's Day gift. He also says that all he drinks is one, just one is all he needs. Maybe if you drink Bud Light also, you will be as funny and witty as Will Ferrell.

The ad also has "soft sell" characteristics. Bud Light is an established name brand that is well-known with stable users. People who drink Bud Light will continue to drink it, and people who do not like it may or may not switch to Bud Light depending on how much they were really affected by the commercial. It is also "soft sell" because there is urgency in using the product. No one HAS to have the product immediately due to health or other important reasons.

This commercial does appeal to non-product related needs. It focuses more on Will Ferrell and the movie, Semi-Pro. I think the ad focuses more on promoting the film and the humor of the actor than it does the product. But it also wants the product to help the consumer to have the desire to be funny and the center of attention.

Extra Credit BLog: Leah Cicardo




This electrolux ad has many qualities that fall into both "hard sell" and "soft cell" categories. It's hard sell qualities include the colored washing machine and dryer craze. Although washer and dryers you could say are a neccasary item,but bright robin's egg blue washer and dryers are not. Also another thing the ad tells the consumer is that these appliances can cut your laundry time in half so you can focus on all the things you need to get done in the day to be as "AMAZING" as Kelly.
The "soft sell" components of this ad include the fact the appliances have repeated use. Also the fact that Electrolux brand is a name brand and established store qualifies as soft sell. The last soft sell component of the Electrolux washer and dryers is the intended buyer segment is aimed toward mature adults with residents in the United States.
The product is definitely trying to appeal to non-product needs. Kelly Ripa's image represents independence, security, coolness, hip, attractive, succesful etc. Through integrating her into the product's commercial; Electrolux is saying that you too can be as AMAZING as Kelly and juggle your personal life, home life and job life as long as you do in fact have these appliances that cut out unnecasary time spent on doing laundry.

Extra Credit BLog: Leah Cicardo

Extra Credit BLog: Leah Cicardo

Advertisement: Morrie's Wigs



There are characteristics of this ad that are hard sell. The man claims, "Morrie's wigs DON'T come off, even underwater" as he jumps into a swimming pool with a wig on. He also claims, while standing outside in "extreme" wind, that Morrie's wigs do not even come off in hurricane winds. These are hard sell methods because they are portraying the product as the best or with really amazing qualities that other wigs probably do not have.

The commercial does utilize soft sell by associating the product with "any budget". It claims the wigs are affordable for anybody.

Maybe Morrie's Wigs did not do too great of a job but I believe they attempted to appeal to an audience desiring to feel more attractive. When persuading the audience that the wigs won't fly off at the wrong time or in hurricane winds, the man has his arm around several different women. The first time it just is just woman. The second time he has a young girl in each arm! They are seemingly saying, "If you wear Morrie's wigs, you'll get all of the ladies."

Honda Christmas Commercial- Jill Wilson

http://www.youtube.com/watch?v=Na2Paed8k8M

This recent Honda commercial was made on November 25, 2008. It really caught my attention because it wasn't your typical "pushy" car commerical which is very common because of the economy right now. This commercial was very "soft sell" in my opinion. I didn't really see much "hard sell" in this commerical, but if I really had to look closely for some, I would say that when the commercial states, "For great leases and low financing, depend on your Honda dealer. Go to shop Honda.com for details," it could possibly be taken as "hard sell." This is because someone may feel like they are telling us for great leases and low financing, we should purchase a vehicle from Honda only. There was way more "soft sell" in this ad, and that is what I really liked about it. The music they chose makes you feel at ease, and just the fact that this family is donating food to charity, makes you feel "cozy" inside, and gets you in the holiday spirit. Also, the fact that the Dad and the son are doing this together during Christmas, it can relate to one's personal memorable moments similar to these spent with a parent on Christmas. At the end when they are advertising, they say "Happy Honda Days," which softly incorporates Christmas into their brand name. As well as using a little wrapped present as the icon for Honda.com. I feel the ad tries to make us feel calm and happy for the holiday season. It wants us to feel comfortable and trusting of the Honda dealerships.



This beautiful BMW Z3 Roadster replaces James Bond's Aston Martin used earlier in the same film. The car is a certain eye catcher and serves well a new addition to the Bond car family. This car has two scenes, on of which it is introduced as his new ride by a man named 'Q' who serves as James Bond's gadget provider. The scene takes place in MI-6 in Q's lab. The other scene is a short one that show Bond and his companion driving through the Bahamas. The integration is substantial in that it replaced a Bond favorite, the Aston Martin, a much used brand in previous Bond films with the new BMW.

My belief is that this BMW was placed in this film simply to show off and launch BMW's Roadster internationally. People love James Bond. He has a calm, suave attitude but can turn around a kill a couple men and still get the girl. James Bond is an icon of perfection that people want to see. His new missions, his new gadgets, his new girls, and his new cars. James Bond goes way back through the Bond franchise only becoming better and greater and a bigger success with each new film.

I don't believe that this product integration detracts anything from my pleasure of watching the film. People watch the Bond movies almost to see this type of integration. By using this BMW in the film it really sets the scene in that you get this idea that because Bond has this vehicle, he can do anything. For the scene with him actually driving it, it fits perfectly into the tropical background that he is driving through. The product integration of this BMW Z3 Roadster makes the film a little flashier, more realistic, and sets a new bar for how far Bond can go.

back on topps

http://www.youtube.com/watch?v=MefuefSuWtU

Nissan, Spring and Apple to the Rescue

I remember when Heroes was actually good, but the worse thing about the show has always been they're blatant, albeit funny integration of products. Here are still shots of the Nissan Versa drawn into a comic book featured in the show.
In this episode Hiro and Ando are at the airport car rental place and decide to get a Nissan Versa. Later in this episode (or season, I can't seem to remember), there is a major explosion of some sort and Hiro and Ando make it out safe only to walk up the car and say "Well, at least the Nissan Versa is okay." There are other product placement techniques used throughout the show. For example, a recent episode found a character stranded in the dessert in Africa where a native found him. Matt Parkman an American, tries to use his cell phone to dial out but is unsuccessful, to which the native replies, "Shoulda gone with Sprint."

Heroes is a hit show, so it's appropriate that these companies would want their products integrated. Likely these products sponsor the show largely, as you see Nissan cars throughout the show. The integration of the products is sometimes jarring, yet at times it is funny, as you can see from the scenes I described above.

back on topps


During the webisodes of back on topps it was always brought to you by skype. Skype is a internet phone service that lets you talk to people online will using a web cam.
Through out the entire series the sklar bro's use skype for either talking to each other or talking to pro athletes such as Greg Oden or Julio franko, who they did about 5 episodes about

They even reference mobi tv on their phones, during a couple of episodes, it sounded alot like the 30 rock youtube clip.

Before i ever watched this web series i new the sklar bro's through espn, and for the fact that they guest host the JIM ROME SHOW which is amazing and has serious product integration, really just listen his sponser plugs are sometimes ridiculous, but the web series is all about integration with skype, topps (card company for those who may read but not no), and for the shamless plugs that are sponser drivin. Good show, good itergation.

Pottery Barn

In this episode Pottery Barn is worked into the script and the characters on the show are actually talking about it and shopping there. The intergration is fairly obvious becuase of how many times each character says Pottery Barn. During the time that this episode came out Friends was a very popular show so to have the characters shopping at and taking about Pottery Barn was a positive thing for the store because it was a different way of advertisement. All the characters on Friends are attractive and young, so shopping at Pottery Barn had to be a good thing. The way they input Pottery Barn into the script was a good idea, but I think it was a bit over done and that they could have done a better job at making a little bit more realistic.

Tuesday, December 9, 2008

Gatorade!

By. Sarah Crowe





1. This classic Gatorade commercial embodies several aspects that can be described as “hard sell.” Often times advertisers want viewers to know about their product by stuffing factual details into their commercial. In the “Gatorade” commercial, a brief history of how the drink originated is given. According to the commercial, “Gatorade” was the answer to a dehydration problem during a University of Florida football game back in 1965. However, besides the facts, the commercial also tells users why they may consider purchasing this drink. The commercial does not specifically tell us to “buy Gatorade.” Rather, we should look at the world-class athletes such as Michael Jordan, Peyton Manning, and Dwyane Wade who have used Gatorade and see what it has done for them. By just using pro athletes and their talents, Gatorade claims that you can have this talent too, by asking the simple question, “Is it in you?”

2. Besides having aspects that can be described as those of “hard sell,” the Gatorade commercial also describes aspects that are “soft sell.” Soft sell strategies often aim towards the youth, using methods that can be described as “cool.” So what about this commercial make Gatorade “cool?” Well, the fact that MICHAEL JORDAN drinks Gatorade is all that needs to be said! To many youth, seeing professional athletes, many whom are their idols, drinking a beverage that their hero drinks too is enough for them to beg mom and dad to go to the grocery store.

3. Regardless of the methods of “hard sell” and “soft sell,” the Gatorade commercial certainly does reach out to the youth. By drinking Gatorade, you’re going to feel cool. You’re going to feel like a pro athlete. You may even perform at your next basketball game like one. If anything, you will most likely feel more athletic. Getting to that point of no energy and drinking this electrolyte filled drink is going to make you feel sporty, and to many, this feels attractive. Having that “it” body is what they believe to be attractive. And Gatorade may help get you there… After you do the athletic part.

Monday, December 8, 2008

Transformers and GM





In the movie Transformers, a unreleased version of the Chevrolet Camero is featured as the main character's car. Funny thing is the car is also alive and has the ability to transform into a super awesome robot whose purpose is to fight other robots from ultimately destroying the planet. So of course, this sexy beast of a car is flashed at every angle like a playboy centerfold during the movie. Luckily, the car's personality is gentle as well often showing affection for other people in the movie. The manufacturer of Camero, General Motors, has a deal in the movie to blatantly integrate their products into the film. In fact the movie could be mistaken as a two hour long GM The film grossed 68 million its opening weekend so GM got what it wanted I guess. But to those who are familiar with GM's products might of found it offensive that the movie didn't try disguise the product placement at least a little. Instead the went full blown "I don't give a damn if you know" product placement.

Who can really blame General Motors for such blatant product integration? The positive associations their products receive are endless. There cars are heroes in the movie that gives them power, courage, strength, and loyalty. That is perfect for GM as an ad and they love how there product is integrated in the movie to showcase its features. This movie was a hit and the characters that use these cars in the movie are young and sexy. This makes the consumer feel they will sexy when they buy one.

The product integration was the whole movie and the whole movie was product integration. I'm sure this detracts from the pleasure of some car buffs who hate GM. Obviously with such a hit opening weekend the product integration didn't deter too many consumers from seeing the movie. Besides, who doesn't like seeing a movie about fighting car robots anyway? It doesn't make the movie more realistic because in real life there would be a more diverse set of brands of vehicle on the streets in the movie. that actually makes it look like a commercial even more. They should of had some more brands in the movie to make it more realistic and less like a commercial.


Southland Tales and Bud-Weis-Er....ugh.



This is a clip from the film "Southland Tales"

During this part of the film, the character played by Justin Timberlake walks around an arcade singing a song and drinking budweiser while rubbing up on some girls. He is also pouring a lot of the beer on his head and slinging it around. This is the only point in the film when this particular beer is used, but there are also other parts of the film that use Red Stripe (mmmm). I've noticed a large number of films using Red Stripe as of late. "Grandma's Boy," for instance. In Southland Tales neither of the brands are ever mentioned by name.

During the budweiser scene, a popular song is playing and the character Timberlake plays is in army fatigues and is obviously playing the role of a "bad-ass." A guy with blood on his green, army issued shirt while walking through a group of women and pouring beer on himself and throwing it around would i guess be an attempt to integrate the product with an "american bad-ass." This has always been their tactic, i guess. I mean, no one drinks Budweiser because of its taste. No one. Ever. Seriously.

The character that Timberlake plays (and Timberlake himself) is easily seen as a young and sexy guy. He's a pop superstar.

This particular scene, i think, is enhanced by the integration of Budweiser. I find it to be a little satirical in the first place. Having someone walking around drinking this particular beer coupled with the over-the-top'edness of the scene definitely wasn't merely product integration. It seems like a well thought-out addition to the audacity of the character in the scene. Something like "Woo-hoo....go America!"

Clean Your Mouth (raspberry orbit gum)



2.) At first there are no signs of a hard sell, they are just arguing calling each other names. They don't mention any product but you can see them chewing the gum. As the argument goes on you can notice them chewing the gum. Then at the end the "Orbit Lady" mentions, to get the dirties mouth clean, chew new raspberry orbit gum. Also at the bottom of the screen at the end it sums up what the ad for Orbit is designed to do.

3.) In the beginning, all it is a woman walking in on her husband and at first the ad is confusing. You don’t really know what the ad is about until the very end when they say turn this situation around with Orbit gum…also you can notice a shot of the three people happily together smiling with a sparkle in the midst of the smile and punch line.

4.) I do believe that with the use of humor you get the feeling to try the gum. This ad appeals to more than one person but really tries to capitalize on the fact of turning this nasty moment around with the new flavor of Orbit Gum. This kind of soft sell leaves you puzzled until you see the Orbit Gum, then it may not necessarily make you want to go buy the gum right then and there but you do remember it!

Mac vs PC



I think this commercial ad is using more a "soft sell" approach. There is no direct claims that Mac is much better and that consumers should choose it over the PC. However, the impression after seeing the ad is that PC is worse than Mac. I would say that "hard sell" approach of this ad is the dialogue between "PC" and "Vista", which shows how Vista has problems with security. The "soft sell" approach is the usage celebrity as spokeperson for Mac. Advertisers want to show us that Mac is young, successful, popular,friendly and more trendy than Vista. Avertisers try audience to identify with more relaxed and cool Mac. The Mac person wears a blue T-shirt and jeans, whereas Vista and PC are tight in the suits that make them look way too serious and not friendly. Vista and PC talk too fast and their voices are annoying. In other words, advertisers did a good job presenting PC in a bad light and give audience reasons to choose Mac, which is much cooler.


Advertisers want consumers to perceive their brand as cool, young, creative, succesful, popular, and with good security system.


Sunday, December 7, 2008

Baby Come Back

Lauren Graham



2. In the beginning of the commercial, the sales clerk slips into the conversation that the Swiffer starter kit is money back gauranteed. Also, by showing the product being used, it seems like the company is trying to show that the product actually does work and it works well. They also state that the Swiffer is gauranteed to clean better than your average mop and broom.

3. By having the mop and the broom "pop out" from the aisle and the potatoes, the ad is displaying some soft sell characteristics. Also, the conversation in the beginning between the costumer and the sales clerk has subtle messaging when the clerk says that the costumer will never want to go back to her old mop and broom again.

4. I definetly feel that the ad can apply to many different types of people. By having humor in the beginning and the end of the ad, people are amused by the commercial and therefore possibly more interested in the product. Also, the use of music adds to the commercial.

Thursday, December 4, 2008

"Top Chef" Integration Exaggeration

Leigh Rodrigue
Top Chef (4:57)



The clip above comes from Top Chef season 5 episode 3 where the contestants must change their current dish, taken from the Top Chef Cookbook, into a soup. Luckily they just happened to have multiple boxes of Swanson's broth (a sponsor of the show) for the chefs. This product is integrated in a way where the contestants must use it in order to complete the challenge. There are several mentions of the brand by the host and shots of the product forcing acknowledgement through repetition. Glad is also a sponsor of the show and the viewers are reminded at the begining of each episode of the $100,000 prize for the winner from Glad. Other brand names integrated in the show are Whole Foods, Evian, and Butterball. Top Chef also does a lot of cross promotion by using celebrities from other shows as guests. The Today Show was featured in season 5 episode 4 along with Rocco Dispirito who has a show on A&E. All three stations; NBC, Bravo and A&E have the same parent company NBC Universal.

I think these products, especially the food related ones, are integrated to lend the show and the product credibility. Top Chef is a competition and contestants are narrowed down from thousands to just 17. Having your product used by these "top" chefs and praised by and Tom Colicchio not only shows the item to a huge audience but also gives it credibility.

In my opinion Top Chef is a repeat offender of product integration especially with the close-ups of the GE appliances. It distracts from the experience of watching a competition when you cut to clips of whatever product they're plugging that week. The use of some of brands like Butterball and Whole Foods are smart and might encourage me to use them but I'm not going to go buy a Toyota because the chefs were driven around in them in season 2.

Wednesday, December 3, 2008


This ad can be seen as a "hard sell" because it is "in your face" which I believe is a characteristic of a hard sell.Some people could find this ad irritating, like the stain. It also has bold print at the end that can be seen as a characteristic of this.Also, we have a chance to"get famous" by going to mytalkingstain.com that instantly grabs our attention. Although this message isn't very subtle, it has a soft sell characteristic.The situation itself, most people can familiarize with first impressions and also a job interview. This is ad is successful in appeals to those of is that have a need to feel secure, attractive, and successful. The tide to go stick offers all of these apparently. This ad does hit home for most of us I'd say.

Wednesday, November 19, 2008

dove evolution

Advertising with a conscience about how image manipulation works to sell unattainable beauty--great approach to a "responsible" brand identity.

ShamWow (Full Length)

Hardsell throwback...What else can you say? Sham-WOW!

American Idol - Top 11 - Should I stay or Should I go - Ford

Product integration gone wild! So cheap and easy.

1984 Apple's Macintosh Commercial

The Superbowl ad that made the Superbowl so Super! (for ads anyway)

Calvin Klein

Obsession Ad with a few "stars to be" directed by David Lynch.

30 Rock: Ad Placements

Fan produced vid highlighting several product integrations on 30 Rock.

Monday, November 17, 2008

Blog # 5

Janie Hammonds
Luke Hinton
Sara Huckabee
Claudia Huerta

1.) After looking around tHulu.com we noticed a good variety of current shows. We found a new episode of The Office which airs on Thursday nights on NBC. It is presented with many options for your viewing pleasure. On the left side they list options like embed, share, and details of the specific episode. On the right side of the screen it lists options for a full screen, pop out screen lower lights or high resolution. This episode opened with a Kiva financial ad and ten minutes in we were presented with a Blackberry ad we noticed one more five minutes after that also. Towards the bottom of the page it listed five episodes you can watch from the new season. Also it gave 149 clips from The office, as well as 7 webisodes. There were also discussions included on this page. Hulu.com also offers info about the episodes like the air date, user ratings, runtime and recommended shows you can watch next.





The presentation of this episode was clear with few advertising interruptions. All of the options included are very useful and user friendly. We used the high resolution with the full screen to watch this episode. It also gave bullets on the bottom of the screen with different scenes to let you know where you are in the episode.Hulu.com is a great place to go if you miss one of your shows and don’t have Tivo.

2) When I went to YouTube.com for this assignment, I searched “Grey’s Anatomy Full Episodes” and many other arrangements of key words with the mindset that I would find a full episode. However, all I was able to find were clips from different episodes from the many seasons of this show that airs on ABC every Thursday night at 9 p.m. This video is presented like any other YouTube video on the web. The title was “Greys Anatomy Season 5 Episode 8 – Part 1_6 [HQ],” which is a very recent episode from this season. Like all other YouTube videos, I was able to enlarge the video screen to make it fit my entire computer screen. One thing different that did stand out on this video clip is that the whole time the video was playing, there was a web address at the top of the screen that said “Full Episodes @ www.TvThrone.com.” I actually went to this website just to see what it was all about and it asked me to download a video player called “Zango” to my computer to be able to access many full, free episodes of television shows. I did not trust this website, so I did not download it. A random fan, not a network, posted this video clip on YouTube, which probably explains why the clip only ran for 6 minutes and 56 seconds. Their user name is “snactec25.”

YouTube - Greys Anatomy Season 5 Episode 8 - Part 1_6 [HQ]

(to view the clip, CTRL + click to follow link)

Here is the embed code as well, if you need it:


3. Hulu is more structured around tv shows and movies, and even offer channel viewing, whereas Youtube is geared toward home video-type and other short clips. However, it is obvious that they are moving more towards centering around tv and movie viewing. Youtube is providing more full length episodes of regular tv shows. Although, Hulu obviously has Youtube beat on that. Advantages of Hulu vs. Youtube: Hulu is more structured (not as cluttered, cleaner), Hulu has more viewing options, Youtube offers more of a variety, in that you can find anything and everything, Youtube does not have ads before the clips.Youtube becoming more like Hulu may become a good thing. People like structure, and providing more of that, like Hulu,can increase views. People will also possibly begin to watch full episodes and movies on Youtube, instead of the network website or Hulu because that is what they are familiar with.

New Media

The Simpsons- Treehouse of Horror #19 Hulu.com

After clicking on the link to get to show, there is a list of all the full episodes from the current seasons. Also there are clips from other popular episodes from previous seasons. Under the links to clips and episodes there is a places for user comments and a separate section for user reviews. Around the screen there are buttons to embed, share, for details, full screen, pop out, and hi-res. The page is set up very user friendly and is easy to navigate. At the beginning of the show and through there are ads for different things.



The Simpsons Youtube

You can watch full episodes but they are broken into different parts that are not always complete. The episode is posted from a fan of the show not from the producers. The quality is not very good. There is a button for full screen, and user ratings and comments. To find the clip you want there is not a clear easy way to get to it you have to search and hope it comes up. The are no ads in the clips its self but there are some around the page.

Youtube vs. Hulu

Hulu has better quality video than you tube and more options for viewing the video and full episodes but is full of ads. I think that the youtube is being greedy trying to get into the same field as hulu and are getting to far away from what made them popular in the first place.

Leigh Rodrigue A.J. Scherer Drew Parker Katie Savage

Sunday, November 16, 2008

YouTube or Hulu?

Lindsey Abel
Brandon Arnold
Kathy Bowman
Shawn Blair


Hulu.com is a very convenient website to catch up on any episodes you may have missed of your favorite TV shows as well as a great website to explore new shows or clips. Unlike YouTube.com, Hulu is very easy to navigate because of its streamlined front page. Once you find a click on a show you want to watch, like "It's Always Sunny in Philadelphia," it takes you to a page where you can find any episode or clip arranged by the most popular, most recent, or highest rated. So even if you aren't familiar with a show, you can start with an episode that everyone else thinks is the best and go from there. 

Once you choose a show to watch, an aesthetically pleasing viewing window comes up with many options around the screen. You can choose to watch it in high-res, full screen or with all of the lights dimmed around the window, opened up in a new window, or you can choose to embed the clip or show or e-mail it to friends.

After you've seen the show, you can read what other people thought about it or even read and contribute to discussion boards about the show. This is also a great feature because you find out some pretty interesting trivia about the shows that you may have not known before.

Hulu's hook is their convenient, attractive layout and high quality clips and shows that are easy to find. You don't have to worry about the unwanted clutter of people's video responses or amateur renditions of every joke in the show. There are short commercials embedded in each show, but we think it's a fair trade to watch free, high quality shows. 




YouTube, on the other hand, serves only a very limited purpose: it is a place for people to view clips of almost anything. All you need to do is type a topic in the search bar and you will find a hundred people telling you more about it. The channels are fun to browse through, and you can always see what the most popular video of the day, week, month, or forever is (right now it's a toss-up between Avril Lavigne's "Girlfriend" video or that guy's "Evolution of Dance," which no one understands why it's so big). Either way, it's reassuring to know that if you need to waste a few hours, you can either learn something about science and technology or watch the coolest things on the web according to YouTube viewers.

Other than that, there isn't much of a use for YouTube. The site itself is cluttered and sloppy, and it isn't very easy to navigate through. Some of us do have videos posted on YouTube (which will remain nameless due to their content ), and it's nice that you can put anything up for my friends or whoever to view. But it's almost impossible to find anything cool that has to do with shows like Always Sunny. All we found were a lot of low quality clips from the show or the seasons' special features from the DVD.

We did find an interesting clip for Always Sunny fans posted by Maxim Magazine, but the ones posted by random fans were lame. There aren't any commercials to interrupt what you're watching, but who cares when you only have two minute clips from random shows instead of full episodes? If we want to watch clips for a laugh, we're going to Hulu. 

"Charlie Bit My Finger" is really hilarious, though... It changed lives. 




YouTube needs to be more like Hulu, but it never could. The only way advertisers can advertise with such short clips on YouTube is by simply cluttering up the page with images. Hulu gets people sucked into shows and then forces them to watch 30 second spots but at least the site is more professional. There is just too much random content on YouTube to control it, but such is the price of freedom. 



Hulu VS. YouTube

Jose Vela
Justin Wegner
Daniel Villarreal



1. The show we chose to watch on hulu.com was The Office. The latest episode titled "Business Trip" was available so we gave it a shot. Before the show began, there was an advertisement saying that this particular replay was sponsored by The American Red Cross. Strangely enough, for this particular show, at the points where there would be advertisements, it would skip them and go right back to the episode. The counter that says "This show will resume in __ seconds" would zip by really quick and would only show a quick second of the ad even though it said the episode would resume in as long as 45 seconds. Scrolling to the bottom of the page, one is overwhelmed by the content offered on the site including links to other episodes of The Office, popular short clips from the show, show created webisodes that feature cast members from actual show that serve to supplement the core material, user ratings on the show and discussions. Also there are plenty of viewing options such as enlarging the screen, embedding the video into a blog, lighting and choices for the resolution you want to watch it in. Lots of good stuff.




2. It was really hard for us to find a full length episode of anything on YouTube. Instead, you can find episodes of shows like Grey's Anatomy in segments marked "Season __, Episode __, Part 1 or __" for example. We posted a first segment of an episode of Grey's Anatomy. Not to mention the video is usually of poor quality and its not even straight from YouTube most of the time. Sometimes it will even tell you "originally found on ____". The only real viewing option you get with YouTube is the choice of seeing it in full screen, which really doesn't help the quality.

3. Both sites are great in their own right. YouTube is known for hosting tons of user based content, and Hulu.com is a great source for full length episodes and clips of popular TV shows. YouTube's reform is definitely a must if they're going to keep up with the loads of high quality, first party content hosted by Hulu. YouTube was founded on the idea of hosting user created content so it doesn't need to change in that respect, but if people want TV shows and movies on the web, YouTube needs to do something to make sure they can compete if they plan on longevity.

New Media

Bobby Lewis
Christina Linehan
Erica Longoria
Mckenzie Clark



1.At the beginning of the episode of the Saturday Night Live Episode with John McCain, there was a commercial before the video uploaded for a black berry from Verison Wireless. It was very short and to the point. While the episode was playing, a still advertisement of Verizon remained at the top of the program. It was presented to me when I first logged on to the site. When I watched it it was exactly as if I was to watch it on the television. It displayed most popoular channels with an thumbnail of the episode and title. There were not advertisers in the main screen like there are with other websites. There were not any user comments or ads besides the one verizon advertisement that I saw. Also, there werent any pop ups which was nice. We also found all together that the overall quality of the video clip was very nice and not distorted like some are through youtube. The overall experience with hulu proved to be just like watching tv, great quality matched with easy "clip searching".





2. Finding a complete episode of a current show on YouTube was not too difficult as long as one is willing to watch it in separate snippets. The episode we chose for this portion of the blog was Survivor (CBS), as it has a loyal following of viewers. The “complete” episode that we found was Episode 9 and was posted by a fan that actually has a “channel” on YouTube. Clicking on the fan’s name allowed us to find their channel, which in our opinion made it easier to see the episode (since the episode chunks were arranged in sequential order). On the main YouTube page, this episode is consolidated into a playlist and the format of the page does not look any different than the normal YouTube experience. However, the look of the fan’s channel page has a custom design that is similar to something one would see on a MySpace page.













3.After reviewing both sites we decided there are some major differences between Hulu and YouTube, but that they are good differences. Hulu is much cleaner and easier on your eyes, where as YouTube has stuff all over the place. However, these sites were built with different appraoches in mind. YouTube was made so people could "broadcast themselves" and it has worked wonderfully! People from all over the globe are doing so and others from all over the globe are watching them. Hulu, on the other hand, was basically created to show full length TV episodes and movies. Hulu is doing a great job at that; it is easy to get on, find what you want to watch, and watch it. Clean, fast, and easy. YouTube trying to mimmic Hulu in this manner could definitely help them out and bring them back up. However, lots of YouTube becoming more like Hulu is going to involve cleaning up the site and the content that is available...and I know most people do not really want that. Many have been going on YouTube to find funny clips and much, much more for a while now and if all of that was gone it just would not be the same old YouTube. Adding full length movies television episodes to YouTube sounds like it would be great, I just hope in the process of changing YouTube we do not loose lots of what we love about the site.

Family Guy: The Man With Two Brains

After watching the family guy episode: the man with two brains I realize that I like hulu. I have never actually used hulu before and was unaware of all that it offered. I could view in full screen mode if I am viewing with a friend. It gave the option to view the show in a separate window off to the side if I still wanted to surf the web at the same time. If I was viewing by myself it gave me the option to darken the back ground in order to make it easier to see. There were other options offer that I was unsure of hoe to use but with time I'm sure I will figure it out.

It was an all around good experience and remains unmatched as far as viewing on a computer. However, if I can watch on a tv opposed to a computer I will. Watching through Hulu is a great alternative though.

Friday, November 14, 2008

New Media Blog # 5

Courtney Cooper
Jenna Condit
Sarah Crowe
Natalie Couling





1. We decided to pick an episode on http://www.hulu.com called ER, which is from NBC. This particular website features a full length episode called Heal Thyself. Before you begin to watch the show, commercials appear. Throughout the actual episode there are commercials as well, such as campaign ads, business ads, and more. Also, around the actual clip itself, there are different viewing options such as full screen, lighting, etc. Toward the bottom of the page, there are different options like discussion, reviews, and other related videos.The discussion boards allow you and other viewers to discuss what you liked and didn't like about the show and the reviews give you a perspective about what others liked about the show. You can rate the videos as well.



2. One of the shows we found on http://www.youtube.com was Family Guy. The site offers all different kinds of clips of the show as well as episodes broken up into several different parts. You can maximize the size of the clip to fit your screen and you have control of going back or forwarding through it. You can also leave comments and reply to other users about the clip. A lot of the Family Guy videos found were posted by KTLA, which is a video website out of Los Angeles, or http://www.hulu.com



3. Having looked at both Hulu and YouTube, it is evident why YouTube’s transformation may be necessary for it to stay with its competition. The most obvious advantage or “perk” to the Hulu website is its ability to show whole movies and entire seasons/episodes of television shows. YouTube only has the ability to show clips of a movie or television episode that may or may not have already been tampered with by whoever posted it. However, YouTube has a uniqueness to its website that Hulu doesn’t compare too. YouTubes motto, (found underneath the logo), is “Broadcast Yourself”. Around the globe individuals and their friends have the ability to make one of a kind videos and post them on YouTube for the rest of the world to see. It is here where classic videos such as the “Evolution of Dance” are found made into classics. YouTube also provides music videos or still videos that play music, so if there is a song you want to hear and you are not ready to buy the CD, you can hear it on YouTube. A major disadvantage to YouTube that Hulu has mastered, however, is its organization of content. Yes, YouTube has genres for its videos and ways to “narrow” your search, but it’s that feeling of “how many videos are on here” that Hulu seems to answer. Let’s give an example. I want to watch the movie “Raising Arizona”. Hulu has a feature that alphabetizes all of the movies it has available. Not to mention if it’s just a clip of the movie or the feature film itself. Knowing what movies are available to watch narrows my search and ultimately makes it easier to find what I’m looking for, in no time. YouTube, on the other hand, doesn’t tell me if the movie is available, or if it’s the movie at all. Often times it’s the trailer or a clip, and sometimes it’s someone’s video that they may have named “Raising Arizona” that has no relevance to the movie whatsoever. Hulu also has a feature called “lower lights or raise lights”. When watching a movie or television episode, you have the ability to lower the lights that may be present on the rest of the webpage that may be distracting. As mentioned above, it is evident why Hulu remains on top in popularity over YouTube. YouTube’s decision to become more like Hulu has both positive perks and negative ones. An overall “cleanup” of YouTube would be the most important factor. To sift through videos and properly categorize them would make a world of difference to its users. Also, if there are movies or movie clips that can be found, they should be put into a movie category, again, in a more organized, professional manner. However, becoming more like Hulu could take away the uniqueness of YouTube. As stated earlier, YouTube gives its users the ability to post homemade video of whatever they want. If this right were to be taken away then what would be the point of “Broadcasting Yourself?” You wouldn’t be able to. If and when YouTube decides to make movies available, along with featuring homemade videos, then YouTube would not only keep its unique feature to “Broadcast Yourself”, but it would have the movie features that make Hulu unique and in the end, could very well come out on top.

Hulu vs.YouTube

Keeley Motton
Olga Panova
Avery Merrifield





The show that we picked to watch on Hulu was the TV show Heroes on NBC. There were links to the Blackberry website and also to other recent episodes of Heroes. You can read the reviews of the episode you are watching and there is also a place to have discussions about the episode. The only ads for this page were for Blackberry. Right before the show began and all the commercial breaks were about Blackberry phones. There were options to embed the clip, watch it in high resolution, fast forward, and even lower the lighting. There is also a one line summary of the episode you are watching.

We went to YouTube and tried to look up Heroes or any full episodes of shows on NBC. It was really difficult to sift through all of the previews and parodies to find any full episodes of shows. We found a short clip of a Heroes episode that was posted by http://www.heroestv.com/. The only links on YouTube were to other clips related to the show but there were no ads or commercials. We noticed that you really need to know what you are looking for on YouTube because there is so much information there and it’s very cluttered. There are places for you to comment but the comments are less detailed than the discussion portion on Hulu.

One of the first advantages of Hulu that we noticed is how cohesive and organized it looked. Episodes and shows were very easy to find and the quality of the picture was really good. The site was so convenient and easy to navigate through. The downside of Hulu is that there is no real creativity and it is made mainly just for viewing. You can’t see the interpretation of the show through other’s eyes. YouTube is very unique and serves a different purpose than Hulu does. Hulu already exists so there doesn’t need to be a duplicate of the same site. YouTube is more personal and social and is made for people by people. The downside to YouTube is that it is near impossible to find what you are looking for if you aren’t really specific because there are so many clips. The picture isn’t always clear on some of the videos that are obviously home made and there is no option to better the definition. However, we feel that if you change YouTube too much it will alter the overall essence of what it was created for, a platform for individual expression.

Wednesday, November 12, 2008

NEW MEDIA BLOG

Claudia Flores
Lauren Graham
Kristin Gronke
Courtney Hall

FOX's FAMILY GUY"

1. On Hulu.com, the episode is presented in extreme high quality. Also, on the Hulu website, there are a lot more options such as tv shows and movies. They are easier to find and they have more episodes. The episodes that are presented on the site are full length, and you can view it in a theatre view. The actual screen for the shows are large, and it is easy to switch it to full screen. The advertisements on Hulu.com are only 15 seconds long and it is possible to skip through them, as long as you are not already in the actual commercial. Hulu.com also provides a space for users to leave comments




CW's "AMERICA'S NEXT TOP MODEL"
FULL EPISODE CLIPS: Part II,PartIII,PartIV,Part V


2. One of the shows that we found was America's Next Top Model, it offers the full episodes but in five different parts about 8 to 10 minutes each. YouTube.com offers a high quality viewing options on certain clips and can maximize the viewing of the clips. The clips of the show were posted by a fan from Belgium who actually has episodes of present seasons as well as past seasons. You can also leave comments and reply to other users about a clip.


3. In comparison to YouTube.com, Hulu.com has a better video and sound quality and takes seconds to upload. Hulu.com has about two to three 15 second advertisements promoting different products such as: Swiffer and Olay commercials. Hulu.com has a cleaner and better organized format, where as YouTube.com looks less professional. YouTube becoming more like Hulu can be a good thing if it does offer full length tv shows and movies, but what makes YouTube unique is that users can upload their own fan made videos. It's just more of a creative outlet than Hulu.

Hulu.com VS Youtube.com - The Showdown

Mark Immler
James Leach
Kimberly Kahanek
Bailey Klatt


At hulu.com we found current complete episodes of Family Guy. In fact, the site has the new episode from last Sunday already up and ready to view on their site. There is plenty of information provided by the site on the Family Guy series includes user discussions, reviews, air dates, content ratings, and other recommended videos that support the " if you liked this episode you will like these videos" theory. A handy feature about hulu.com is the embed button. Once you click this button, the html code pops up in a small window for the user to copy and paste as needed. This site is cool and even offers 480p high resolution! We loved the hi res feature and its user friendly one click interface. Other tools at Hulu include dimming the lights, share, full screen, and pop out.





We found it more difficult to find complete episodes of television programming on YouTube.com. In fact, some clips are quite misleading. When searching for a complete House episode, we found one that was listed as a full episode in the title. Once we began viewing the video we discovered found the episode was under three minutes long. At the bottom of the episode was a url banner for a third party web site that supposedly shows the full episodes. It was a video ad for another streaming video site. We though this was hard evidence against the validity of YouTube in a sense that there titles don't neccesarily describe what the video is about. There is limited or no regulation as well with misleading video titles. I think this is because the videos are mostly shown by third party users or just regular people online. Another qualm about YouTube we had was when we were again searching for a full episode of House. We found one but it had been removed due to copyright infringement. So why did that video come up when we searched? It should have been completely removed from their video database.




Both sites are great but different. Hulu offers quality professionally produced videos in their entirety at the cost of having to sit through a couple ads. Hulu's site is organized and clean. Its easy to use and has great content. YouTube provides an amateure video outlet that is often entertaining and creative. You know what your getting when you go to Hulu while with YouTube its up in the air. I think YouTube moving toward becoming more like Hulu is ok as long as they don't change the original site too much and what we have come to love from it. YouTube needs to maintain its reputation as an creative outlet that presents itself as being owned by the users of the sites. The users make the content and therefore make the site. They could create a branch of YouTube for the professional videos instead of throwing them in the mix with all the other stuff. They could gain more fans with more content, but lets not lose fans in the process.

Family Guy

Alyssa Cevallos
James Briones
Jack Carlson


Hulu is a lot more proffesional and not as cluttered as Youtube. You have many tools available like embedding, full screen, hi-res, and dimming the lights. There don't seem to be user comments per episode, but there are comments on the whole series and reviews for each clip. There are also several related links under each clip.




Obviously we could not find a full video of the episode on Youtube, and the one we found was poor quality (really really poor). It was posted by some random fan. There are tools to embed, link, and comments, but nothing really unique.

Hulu is better in general; it has better quality and it's more streamlined. It only has shows from TV though, whereas Youtube allows user created stuff (some of which is good) to be posted, but it's hard to find actual episodes of shows or movies. So youtube becoming more like hulu could be a good thing is they keep user content on it but also have quality TV shows and movies to see.

Youtube MGM - Matthew Scherer, Robert Stephens, Robert Uribe

1. We found an episode on Hulu of the show "Fringe" that airs on Fox. It is presented in clear widescreen with sharp picture. There are links to clips of interviews with the cast and crew and to other episodes and clips of the same show. There is a detailed list of episodes and clips of the show. All in all this site really gives the viewer a good movie Experience!!



There are limited commercials embedded in the video. The episode is about the usual sci-fi themes presented in the show. By the limited amount of commercials it is really an advantage to the viewer to watch there shows on hulu.

2.The clip was posted by a random fan as opposed to the actual network who does have a youtube channel. It is presented in the usual youtube video style, with not so great of quality, as opposed to hulu's wide screen clarity. There are some Advertisements on the sides of the video but not really any commercials in the video.

3. Hulu can show lengthier clips and shows and even movies. The quality of hulu is far superior to that of youtube. However, if it's just a clip or segment of a film that you want it's easier to just look it up on youtube. We think that youtube becoming like hulu would really give the site more structure and give youtube a really good makeover.

Monday, November 10, 2008

Courtney Cooper's TV blog

Courtney Cooper

1. This was not a typical day in terms of my weekly viewing habits. I normally do not watch television and when I do, it is maybe 2 days a week for thirty minutes to an hour. However, the shows recorded on the sheet are the shows I watch when I do tune in. I watched Family Guy, George Lopez, and Whose Line is it Anyway? However, I missed Home Improvement and Family Matters because I had other homework to do. Normally, I wouldn't mind, but since I watched many of the other shows I enjoy, I felt the need to view all of them. I actually don't know how to use recording devices for my television since I don't watch it very much.

2. All of the TV I watched was by myself at my house on live, not recorded, television.

3. Instead of writing down TV as I watched it, I planned what shows I would watch and for how long. Having to write down what programs I watched in a chart prompted me to pre-plan and organize my viewing. This advance planning allowed me to watch all the programs I enjoy instead of just tuning in to one and going to do something else. Because of this effect on my viewing, I tend to believe that the reliability of journals like this is not great.

Iniquitous and Slanted

How Inaccurate was Fox News on election night?


During the evening as election results rolled in most Americans were assured that Barak Obama would be elected President of the United States by 8pm EST. Fox News called the victory for Obama shortly thereafter. While Fox correspondents connived how the Democratic party could be divided, the bottom third of the TV screen scrolled through the election returns. I want to know how close to the truth the Fox broadcast came in reporting results. I suspect that Fox systematically lessened the degree of Republican losses in nearly all races up to the end of prime time. I propose to show that the results expressed up to 11:00 pm EST time, the time by which most would have gone to bed, would leave Fox viewers with a skewed view of reality.
I have left off the westernmost states, most eastern states had almost all votes tallied but how would Fox relay them knowing they didn’t need to be 100% accurate.


Election Night Results Reported at “bedtime est.”
Actual Results
Obama McCain Ob Mc

CO 53% 45% 54 45
CT 60% 39% 61 38
DE 62% 37% 62 37
FL 51% 48% 51 49
GA 46% 54% 47 52
IL 61% 38% 62 37
IN 50% 49% 50 49
IA 54% 45% 54 45
KS 42% 57% 41 57
KY 41% 57% 41 58
LA 39% 59% 40 59
ME 58% 40% 58 41
MD 60% 39% 62 37
MA 62% 36% 62 36
MI 56% 42% 57 41
MN 54% 45% 54 44
MO 49% 50% 49 50
NE 41% 57% 41 57
NV 40% 58% 43 55
NH 54% 45% 54 45
NJ 57% 42% 57 42
NM 55% 43% 57 42
NY 62% 37% 62 37
NC 50% 50% 50 49
ND 45% 53% 45 53
OH 50% 48% 51 47
OK 34% 66% 34 66
PA 55% 45% 55 44
RI 63% 35% 63 35
SC 44% 54% 45 54
SD 44% 54% 45 53
TN 42% 57% 42 57
TX 44% 55% 44 55
VT 67% 32% 67 32
VA 51% 48% 53 47
WV 43% 56% 43 56
WI 56% 42% 56 43
WY 32% 66% 33 65

HERE IS THE POINT!
Only once did Fox news make a report of Obama getting a higher percentage of votes than he actually won, while they did it 12 times for McCain among these states.
In 15 out of these 38 states, Fox News reported Obama getting less than he actually won, while the same only happened 3 times for McCain.
They report you decide!