Extra Credit BLog: Leah Cicardo

This electrolux ad has many qualities that fall into both "hard sell" and "soft cell" categories. It's hard sell qualities include the colored washing machine and dryer craze. Although washer and dryers you could say are a neccasary item,but bright robin's egg blue washer and dryers are not. Also another thing the ad tells the consumer is that these appliances can cut your laundry time in half so you can focus on all the things you need to get done in the day to be as "AMAZING" as Kelly.
The "soft sell" components of this ad include the fact the appliances have repeated use. Also the fact that Electrolux brand is a name brand and established store qualifies as soft sell. The last soft sell component of the Electrolux washer and dryers is the intended buyer segment is aimed toward mature adults with residents in the United States.
The product is definitely trying to appeal to non-product needs. Kelly Ripa's image represents independence, security, coolness, hip, attractive, succesful etc. Through integrating her into the product's commercial; Electrolux is saying that you too can be as AMAZING as Kelly and juggle your personal life, home life and job life as long as you do in fact have these appliances that cut out unnecasary time spent on doing laundry.