Wednesday, December 10, 2008

Nissan, Spring and Apple to the Rescue

I remember when Heroes was actually good, but the worse thing about the show has always been they're blatant, albeit funny integration of products. Here are still shots of the Nissan Versa drawn into a comic book featured in the show.
In this episode Hiro and Ando are at the airport car rental place and decide to get a Nissan Versa. Later in this episode (or season, I can't seem to remember), there is a major explosion of some sort and Hiro and Ando make it out safe only to walk up the car and say "Well, at least the Nissan Versa is okay." There are other product placement techniques used throughout the show. For example, a recent episode found a character stranded in the dessert in Africa where a native found him. Matt Parkman an American, tries to use his cell phone to dial out but is unsuccessful, to which the native replies, "Shoulda gone with Sprint."

Heroes is a hit show, so it's appropriate that these companies would want their products integrated. Likely these products sponsor the show largely, as you see Nissan cars throughout the show. The integration of the products is sometimes jarring, yet at times it is funny, as you can see from the scenes I described above.

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