Transformers and GM

In the movie Transformers, a unreleased version of the Chevrolet Camero is featured as the main character's car. Funny thing is the car is also alive and has the ability to transform into a super awesome robot whose purpose is to fight other robots from ultimately destroying the planet. So of course, this sexy beast of a car is flashed at every angle like a playboy centerfold during the movie. Luckily, the car's personality is gentle as well often showing affection for other people in the movie. The manufacturer of Camero, General Motors, has a deal in the movie to blatantly integrate their products into the film. In fact the movie could be mistaken as a two hour long GM The film grossed 68 million its opening weekend so GM got what it wanted I guess. But to those who are familiar with GM's products might of found it offensive that the movie didn't try disguise the product placement at least a little. Instead the went full blown "I don't give a damn if you know" product placement.

Who can really blame General Motors for such blatant product integration? The positive associations their products receive are endless. There cars are heroes in the movie that gives them power, courage, strength, and loyalty. That is perfect for GM as an ad and they love how there product is integrated in the movie to showcase its features. This movie was a hit and the characters that use these cars in the movie are young and sexy. This makes the consumer feel they will sexy when they buy one.

The product integration was the whole movie and the whole movie was product integration. I'm sure this detracts from the pleasure of some car buffs who hate GM. Obviously with such a hit opening weekend the product integration didn't deter too many consumers from seeing the movie. Besides, who doesn't like seeing a movie about fighting car robots anyway? It doesn't make the movie more realistic because in real life there would be a more diverse set of brands of vehicle on the streets in the movie. that actually makes it look like a commercial even more. They should of had some more brands in the movie to make it more realistic and less like a commercial.