Southland Tales and Bud-Weis-Er....ugh.

This is a clip from the film "Southland Tales"

During this part of the film, the character played by Justin Timberlake walks around an arcade singing a song and drinking budweiser while rubbing up on some girls. He is also pouring a lot of the beer on his head and slinging it around. This is the only point in the film when this particular beer is used, but there are also other parts of the film that use Red Stripe (mmmm). I've noticed a large number of films using Red Stripe as of late. "Grandma's Boy," for instance. In Southland Tales neither of the brands are ever mentioned by name.

During the budweiser scene, a popular song is playing and the character Timberlake plays is in army fatigues and is obviously playing the role of a "bad-ass." A guy with blood on his green, army issued shirt while walking through a group of women and pouring beer on himself and throwing it around would i guess be an attempt to integrate the product with an "american bad-ass." This has always been their tactic, i guess. I mean, no one drinks Budweiser because of its taste. No one. Ever. Seriously.

The character that Timberlake plays (and Timberlake himself) is easily seen as a young and sexy guy. He's a pop superstar.

This particular scene, i think, is enhanced by the integration of Budweiser. I find it to be a little satirical in the first place. Having someone walking around drinking this particular beer coupled with the over-the-top'edness of the scene definitely wasn't merely product integration. It seems like a well thought-out addition to the audacity of the character in the scene. Something like "Woo-hoo....go America!"